E-commerce has led to an increase in opportunities for many businesses to increase their sales Lance 6 download. However, the full potential of this platform is not being realized.
Research indicates that 67.45 % of online shopping carts are abandoned. These figures mean that online retailers are losing significant amounts of revenue sources eclipse shortcuts.
CAUSES OF ONLINE CART ABANDONMENT
1. UNEXPECTED COSTS
More than half of online shoppers state that they abandon transactions when they are presented with unexpected costs 3d max 2017 다운로드. Online consumers prefer being presented with comprehensive information on all aspects of pricing before they decide to purchase goods or services. Additional fees and charges are a huge turnoff 게임 큐브 한글 롬 다운로드.
2. POOR WEBSITE PERFORMANCE
Slow site speeds lead to higher abandonment rates. Poor site performance negatively affects the overall user experiences Mackintosh. Most internet users will leave a website if the pages take more than 5 seconds to load.
3. PRICES LISTED IN FOREIGN CURRENCY
With many online retailers today dealing with international orders, price listings in unfamiliar currencies only add up to the negative customer experiences 킹덤 매크로 다운로드.
The effective management of abandoned shopping carts entails two approaches; dealing with before and after cart abandonment.
MANAGEMENT BEFORE ABANDONMENT
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Consumers prefer seeing what exactly they are purchasing. Items with clear images sell much faster than items with descriptions only 라푼젤 한국어 더빙 다운로드.
2. SECURITY LOGOS
Many online shoppers fail to purchase due to security concerns. Placement of security badges on retail websites increases sales significantly Microsoft Windows 8.1 download. However, this strategy must be undertaken wisely as improper placement and style can lead to an opposite effect.
3. INCLUDE TESTIMONIALS
Many online consumers go through other customers’ reviews to help them decide whether to purchase certain goods and services 드리븐 투킬 다운로드. Customer reviews create trust and promote brand credibility.
4. OFFER VARIED PAYMENT OPTIONS
Online retailers must include different payment methods in their systems. This serves to encompass a broader consumer base. Common payment methods include PayPal, Visa, American Express and MasterCard.
5. CUSTOMER SUPPORT
Online shoppers will opt to deal with retailers that offer quality customer care. Providing toll-free contact options makes it easier for consumers to forward queries and concerns.
6. FREE SHIPPING
Nearly 70% of online shoppers are more likely to purchase products if the retailers provide free shipping. At the same time, over 60% of shoppers will abandon transactions if free shipping is not offered.
MANAGEMENT AFTER ABANDONMENT
1. AD RETARGETING
Retargeting is the practice of keeping track of a site’s visitors and displaying ads when they are on other sites. This strategy serves to attract the online shoppers who do not convert on their first online store visits. The ads can be tailored according to the initial preferences of the visitors.
2. EMAIL RECOVERY
Email recovery campaigns can be used to send personalized emails to online shoppers that have abandoned carts. The emails are sent at regular intervals and include call to actions, testimonials, price guarantees and refund policies.
There are other ways of reducing cart abandonment rates including eliminating registration and offering refunds. Any tactic used should ideally improve the users’ online experiences.