Do you want to convince people with your writing to buy your product? Or to register for your workshop or mailing list? Then you are on the smooth ice of copywriting. Where one word can make the difference between life or death. Or, well, between a sale and a drop-off.
Copywriting is writing with a specific goal in mind gorgeous holiday. That goal can be anything. Whatever your purpose is, ask yourself the following questions before you start writing:
Why am I writing this text?
For whom do I write this text?
1. Speak the language of your audience
Who are the people you are writing for? Get to know them, speak their language and use the words they also use 로그인 없이 파일 다운로드. This way you put people at ease and make them feel like they are at the right address.
2. Answer questions in your content
Step into the shoes of your target audience and see the world through their eyes. You offer a solution for something with your product or service. For a particular problem or bottleneck that people encounter. What questions do these people have in their heads 파고다 토익 다운로드? Go answer those questions literally in your texts. The best gift you can give your visitors is an answer to their question.
Answering questions in your content are great for your visitor and top for your SEO. People are increasingly using long tail searches. They ask questions in full sentences, talk to Google as if it were a person. The better you answer the questions people ask Google, the more likely it is that you will be featured as a featured snippet at the top of all search results Download the Bluetooth stack. Give your visitors exactly what they are looking for, and Google will reward you.
3. Make it personal
Collect the courage to step away from your product or service. Place photos of yourself, let your voice be heard and let your personality shine like a warm sun over your website. Avoid using language too formally Asian Cup download. This is stiff and impersonal. Nowadays there are so many websites, so many people who show their business on the internet. Do not be discouraged by the fact that everything has already been done and there is already so much.
4. Filter your text
Your readers do not have time. They want answers to their question, and quickly! Prune all superfluous sentences and words from your text gns3 image. See if you can also summarize an entire paragraph in two powerful sentences. Check whether you can shorten or break up long sentences.
Also, avoid ‘woolly’ language use. Perhaps you have mistakenly conceived or taught that the profuse use of complicated wording, quirky phrases, and dusty jargon implies a high intelligence quotient genuine Diablo 2. This is a lumpy cake. Redundant, cumbersome and unnecessarily complicated. Short texts and sentences are much more effective.
5. Use loss language instead of profit language
By formulating certain sentences slightly differently, you can respond to the loss aversion embedded in the human brain. Every person naturally has more fear of losing something than ambition to win something.
We are not so sensitive to sentences that emphasize how much benefit we can achieve when we read or buy something Meteorological Agency app. Texts that underline what we all miss when we do not read or buy anything, trigger us a lot more. So: focus on your texts less on what readers get and more on what they miss.
6. Avoid barbed wire words
Some words unconsciously evoke a negative association. We have called these words ‘barbed-wire words’ 마인크래프트 1.12.2 맵 다운로드. You want to avoid these words in your texts as much as possible.
A simple example is ‘read on’. Reading = effort = exhausting.
If you replace ‘ read on’ through ‘ continue to the article’, you remove the work word and remove a threshold.
7. Convince with summaries
An overview and can break through boring long text. It can also be a good tool to send your readers a little, to drag them into your story 위성영상 다운로드.
8. Make your texts attractive
Make sure that the layout of your text invites you to read, that the whole is well-organized and looks attractive.
The attention span of our people today is as weak as the elastic of an old pair of pants. That is why it is important to regularly grab the attention of your visitor. Work with different types of media (such as photos, videos, quotes, gifs, infographics ) and divide your texts into short blocks (headlines, white lines). This makes your page easier to consume. You will see that you hold the attention of your visitors longer in this way and that information stays with them better.